Company Name Maker

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Still deciding on the Brand Naming Workbook?

• Brand brief (PDF, DOCX)
• Brainstorm sheet (PDF, DOCX)
• Scoring matrix (XLSX)
• Availability checklist (PDF, DOCX)
• Testing survey (PDF, DOCX)

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Free printables

Single sheets you can print right now, no sign-up. The full pack adds every sheet in one download plus the editable files.

Printable Brand Brief Worksheet2 pages · free PDFPrintable Company Name Brainstorm Sheet1 page · free PDFPrintable Company Name Scoring Matrix2 pages · free PDFPrintable Name Availability Checklist1 page · free PDFPrintable Name Testing Survey2 pages · free PDF

Browse the free printables →

What makes a good company name?

• Easy to say and spell — people should be able to tell a friend and find you online.
• Short — most memorable brand names have two or three syllables.
• Distinctive — not too close to competitors, which also matters for trademarks.
• Room to grow — avoid names tied to one product or town if you may expand.
• Available — as a company name, a trademark, a domain and social handles.
• Positive associations — check meanings and slang in other languages and markets.

Name styles the maker creates

Descriptive names tell people what you do but are harder to protect as trademarks; invented names are easier to register but need more marketing to build meaning. Many strong brands sit in between.

How to use the name maker

1. Enter three to six keywords about what you do, how it feels or who it’s for.
2. Pick an industry word bank and the name styles you like.
3. Set a maximum length — 12 characters or fewer is a good target.
4. Press Generate as many times as you like; each run shuffles new combinations.
5. Click ☆ to save favourites, then download them as a CSV to share.

Names are generated in your browser from your keywords and built-in word lists. The tool does not check availability — the “.com?” hint is a reminder to check.

Worked example

A landscape gardening start-up enters “garden, green, grow” with the Home and trades bank and a 12-letter limit. Among the ideas are compounds like GardenYard and GrowTimber, prefixed names like BrightGarden and blends like GreenGrow. The founders save five favourites and score them in the naming workbook on memorability, meaning and availability. GreenGrow wins on the scorecard; a search shows no identical trademark in their class, but the .com is taken, so they consider greengrow.co.uk for a UK business and a slightly longer .com.

Checking a name before you commit

1. Search your national company register for identical or very similar names.
2. Search the trademark database for your country and the classes that cover your goods or services (for example USPTO in the US, UKIPO in the UK, EUIPO in the EU).
3. Check domain availability and social media handles.
4. Search the web and app stores for businesses already using it.
5. Say it aloud, spell it over the phone and check meanings in other languages.
6. For important decisions, ask a trademark attorney for a clearance search.

Common naming mistakes

• Choosing a name so generic that it can’t be protected (“Best Plumbing”).
• Deliberate misspellings that people can’t remember.
• Names that only make sense with an explanation.
• Initials that mean nothing to customers.
• Falling in love with a name before checking trademarks.

The printable naming workbook

The template pack includes a brand brief worksheet, a naming brainstorm sheet, an Excel scoring matrix that ranks shortlisted names on weighted criteria, a trademark and domain availability checklist and a customer name-testing survey — PDF, Word and Excel.

Naming techniques to try

• Metaphor: borrow an image that fits your values — an anchor for reliability, a compass for guidance.
• Founder or place: personal and authentic, but harder to sell or expand later.
• Foreign words: can sound fresh — check the meaning and pronunciation carefully.
• Acronyms: short, but usually meaningless until you are well known.
• Alliteration and rhyme: easy to remember, like double initials.
• Truncation: shorten a word to make it ownable, like “Insta” from instant.

Domains and social handles

If the exact .com is taken, you can add a short word (get, try, hq, app) or use a country domain if you trade locally. Keep the name and domain as close as possible so customers find you, and register the matching social handles on the same day you decide.

Shortlisting and deciding

Once you have 20–30 candidates, cut to five with a quick gut check, then test those five properly: availability checks, the scoring matrix and a short survey with potential customers. Sleep on it — a name that still feels right after a few days is a good sign. Remember that most names feel strange at first; meaning grows as the business builds its reputation.

A note on legal advice

The name maker and pack help with ideas and organisation. They are not legal advice, and a name that seems free can still conflict with someone’s rights. Registering a company name does not by itself give you trademark rights.